Lori Senecal has served in the capacity of Global Chief Executive Officer of Crispin Porter and Bogusky since March 9 2015. Prior to this role she served as the chief executive officer at MDC partner’s network and as the president of the same network. Despite her new role she is still the president of MDC partners’ network, reveals Ad Week as she did not resign from her position. Before joining MDC partner she was a partner, chief executive officer and president of Kirshenbaum Bond and Partners. She has expertise and extensive experiencing in steering the growth of institutions for instance; she pioneered new approaches and strategies at MC Cann world group. According to fastcompany.com, she led to the growth of the institution through her approaches.
Her experience is exceptional which has made her a great asset to the various noble organizations she has become part of in her career such as Nestle, Coca-Cola, Weight Watchers and Sprint among others. Due to her expertise she has received honorary awards in regard to her professional achievements such as the AWNY game changer awards. During these awards she scooped the award in the category of leadership and innovation. In addition to the above, for the past two years she has acted as the one of the panel judges in the Isaac awards.
At Crispin Porter and Bogusky she is tasked with overseeing the growth of the organization. It entails managing and coordinating of the eight international offices. She is also responsible for the expansion and development of the organization. She is a management specialist who has embraced technology and innovation in her day to day management strategies. The organization is proud to have her on board in addition to the rest of the members due to her professional achievements and expertise in leadership.
Senecal has showed potential and achieved business milestones in the course of her career through developing strategic partnerships and creating competitive new business divisions. she has also led blue chip companies worldwide towards their growth thanks to her competence. In her previous position as the head of KBS she led the company towards massive growth from being an agency of 250 persons to an agency of 900 plus domestic agency. She has specialized in the creation of organizations centered on technology, innovation as well as boosting of the start-up ventures in organizations. She is delighted to be a part of a noble organization and she expressed this by saying that she was looking forward to be a significant part in the growth of the organization and having to work with talented people.
Follow Lori Senecal: https://twitter.com/digitalori?lang=en