The Positive Progress of PodcastOne under Norman Pattiz

Since June 23, 2016, Norman Pattiz has been the PodcastOne’s Chief Executive Officer and still the Executive Chairman of the same company. Before moving to PodcastOne Norman served a consultant for the Westwood One Inc, an organization he founded in 1974. Since its launching, he worked as the Chief Executive Officer of the company until 1994 where changed his role to be the company’s consultant. Apart from PodcastOne and Westwood One Inc, Norman founded and served in many other businesses which under his leadership made immerse progress to achieve their goals. His launching of these companies has been motivated by the desire to solve problems in the society and still exploit available opportunities. For example in 2010, Norman recognized a demand in the audio industry. It prompted him to found the PodcastOne industry in 2012. Out the need to provide and disseminate quality programming, Norman founded the Courtside Entertainment Group in 2010.

Under his leadership, PodcastOne quickly became the number one distributor of audio-on-demand programming. Currently, PodcastOne has several brands and personalities which include Shaquille O’Neal, Larry King, Heather Dubrow and many others. Due to his excellent work, Norman was appointed and later re-appointed by President Clinton and President in the 2000 and 2002 respectively to work in the United States board of governors of broadcasting. The board supervises every non-military broadcasting service of United States that includes Radio Free Europe, Voice of Power, Radio Liberty and many others.

Recently Norman and his counterpart Tom Webster, the Edison Research vice president announced the outcomes of continuous, comprehensive research studies of advertising tests. These tests got accompanied by five number one national client brands throughout five different services and products. These first studies of before and after the advertising the podcast’s brand lift for promoters got done for six months in 2016. The results revealed a substantial positive influence on the podcast promotion on the brand cell, desire to buy and remembrance of particular messaging. Learn more:

These were the results; more than 60% of the audience acknowledged a precise grocery brand after the campaigns. It was an increase from 7% among the audience before the study. Secondly, there was an increase in the awareness of the product without any assistance before the survey was done to alter the research was done by 47% for products of financial services, for automobile aftermarket product increased by 37% and by 24% for products of garden and lawn. Learn more:

Three particular kinds of research were done by Edison Research for PodcastOne to know the effectiveness of Podcast marketing campaign for five countrywide brands. Some of the names were already known while the less popular brands were working to increase their awareness. From the research, it revealed that audiences were welcoming to the brand message and they expressed an improved desire to buy those brands.